Sunday 04 June 2023

Peet’s Coffee “Frees Dairy-Free” for Earth Month, debuts plant-based spring menu

As part of the California roaster's celebration of plant-based ingredients, all non-dairy, alternative milks (soy, almond and oat) will be complimentary at participating Peet's coffeebars during the month of April

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EMERYVILLE, Calif., USA – Citing higher-than-ever demand for plant-based milks in customer orders, Peet’s Coffee is honoring Earth Month with a fresh perk for coffee lovers who prefer dairy alternatives. During the month of April (Earth Month), Peet’s will offer complimentary non-dairy, alternative milk in all Peet’s beverages.

This means that Peet’s customers can enjoy the addition of oat, almond or soy milk to each beverage of their choice all month long – on Peet’s – just in time for new plant-based offerings.

On March 22, Peet’s spring beverage menu debuts with a new Lavender Vanilla Almond Latte and Lavender Cold Brew Oat Latte, along with a popular off-the-menu customer favorite, Peet’s creamy Vanilla Almond Matcha Latte.

Spring food selections include the Plant-Based Mediterranean Flatbread, returning due to popular demand, and Peet’s Everything Plant-Based Sandwich, featuring popular plant-based ingredients from JUST Egg™, Beyond Meat®, and Violife® cheese, which became the company’s second highest-selling warm breakfast item and earned a permanent spot on Peet’s Coffee menu in 2021.

“Our mission at Peet’s is to serve the finest coffee possible, and that means providing coffee lovers with choices for plant-based milk,” said Jessica Buttimer, Vice President of Brand at Peet’s Coffee.

“We first introduced non-dairy options to our coffeebars in 1995 with soy milk and Peet’s was among the first coffee retailers to offer almond milk in 2013, followed by oat milk in 2019. Where we can lead, we will. This April, our customers can enjoy the variety on us at no extra charge.”

Peet’s has seen steady interest in dairy-free milk alternatives, with year-over-year increases in plant-based beverage sales. Now, 21 percent of all Peet’s beverages sold are customized with non-dairy milk, up from just 10 percent in 2019.

More than 34 percent of the total milk used at Peet’s is non-dairy. Interest in plant-based ingredients continues to increase in the United States, with more than 48 percent of restaurants providing plant-based menu choices in 2023, compared to 30 percent in 20121.

Peet’s Coffee partners with trusted non-dairy beverage specialists to meet the taste, quality and artisan standards of its baristas and customers. Peet’s partners with Califia Farms to provide almond milk for all Peet’s coffeebars. Califia Farms Almond Barista Blend is a smooth and creamy option for consumers who look for non-dairy based beverages.

Peet’s Coffee adds Califia Farms Almond Barista Blend by request year-round, which froths, foams, and steams beautifully in handcrafted beverages. In an 8-ounce serving, Califia Farms almond milk has only 5g of sugar and provides 30 percent of the recommended dietary allowance of calcium. Peet’s Coffee also proudly pours Chobani Oat Milk and offers soy milk as a non-dairy alternative.

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