Tuesday 18 June 2024
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Peet’s brews up 350% increase in members with relaunch of Peetnik Rewards

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NEWTON, Mass.,U.S. — Paytronix Systems, Inc., guest experience software for restaurant marketers, today announced that Peet’s Coffee has won the 2018 Paytronix Loyaltee Award for Best Loyalty Restaurant Launch.

The Peetnik rewards program grew 350% in just 6 months after the Emeryville, CA-based company relaunched on the Paytronix platform across Peet’s 240+ coffeebar locations.

Peet’s Coffee needed to overhaul its Peetnik Rewards program, which was constrained in many ways. The underlying platform was unreliable and frequently crashed, causing a loss of trust among both customers and store teams. Management was hesitant to roll it out full fleet for fear that it would create a negative customer experience.

After an exhaustive search, Peet’s selected Paytronix for its stability, guest-cashier-marketer-friendly feature set, and expertise in loyalty programs for other fast casual restaurants.

Paytronix developed custom iOS and Android apps for Peet’s, enabling Peetnik Rewards members to check in and pay in one quick and easy scan at the POS – shaving valuable seconds off the transaction. Members can also select the rewards they want to redeem during the transaction, removing the process from the hands of the cashier.

The stable Paytronix platform helped Peet’s to win back the trust of both its customers and team members.

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Just six months after the Paytronix integration, Peet’s saw:

  • A 350% increase in Peetnik Rewards membership,
  • Loyalty check penetration increased by 47%,
  • A top performing offer drive +1.5% in retail comp sales,
  • A sustained positive relationship between loyalty penetration and traffic trends at the Regional and District level
  • Peetnik Rewards digital gift cards drove 47% of the total gift card business growth in 2017.

“Before Paytronix, Peet’s was guessing at offers and had minimal insight into its loyalty program performance. With Paytronix, Peet’s tests and measures everything with control groups, and we talk with our team about how best to structure offers. We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior,” said Lisa Regelman, Director, Loyalty at Peet’s Coffee.

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