HELSINKI, Finland – The international food and beverage company Paulig strengthens its presence in Europe with the opening of an office in Vienna, Austria. With a sales and marketing team in place, Paulig aims to accelerate growth in this prosperous Tex Mex market.
Paulig’s Tex Mex business amounts to more than half of the company’s total revenue. To continue to grow, increasing frequency and penetration in the category is crucial, and the Austrian market offers an opportunity to reinforce Paulig’s category leadership.
“Tex Mex is one of our most important growth drivers. Increasing our presence in key markets is an essential step in realizing our ambition to double our Tex Mex business and strengthen our position as the category leader in Europe,” says Rolf Ladau, CEO at Paulig.
Paulig is however not new to the market. The company’s brand Santa Maria has been present in Austrian retail chains since the mid-1990’s. Today, it is the number one Tex Mex brand in the country.
“Over the years, we have seen a remarkable growth in our Tex Mex business in Austria and it has become one of our most successful export markets. Now, with an organization of our own here, we are aiming to create even stronger category growth in Tex Mex together with our customers.
We see a huge potential in making more Austrian consumers discover the amazing flavours and moments of togetherness that the Tex Mex occasions offer,” says Henrik Samuelson, SVP Paulig Scandinavia & Central Europe.