Thursday 09 February 2023

Paulig perceived as most sustainable beverage brand by Finnish consumers

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HELSINKI, Finland – Paulig has been ranked, for the third year in a row, as the most sustainable brand within the beverage industry according to Finnish consumers. The Sustainable Brand Index survey includes 214 brands, and Paulig ranks 15th (2021: 19th) in the overall index. In the survey 9,150 Finnish consumers were interviewed. The result proves that Paulig’s long-term sustainability work and cooperation throughout the value chain bring value also to consumers.

Paulig has been a forerunner in the coffee industry’s sustainability work and progresses systematically with the implementation of its ambitious Sustainability Approach launched in 2020. As one of the few large roasteries in the world, the company uses coffee beans from only verified sustainable sources. In addition, Paulig roasts its coffee in Finland in CarbonNeutral® certificated roasteries. Through the long-term sustainability work in the coffee value chain, Paulig has been able to contribute to the livelihoods of more than 100,000 coffee farmers in the origin countries.

“Sustainability is embedded in everything we do. Therefore, I’m delighted to see that also Finnish consumers appreciate our sustainability work and brands. This proves that we are on the right track and encourages us to continue the execution of our ambitious plans. We will systematically continue our work to improve the livelihood of coffee farmers and focus on implementing climate actions which are needed urgently because coffee is one of the first raw materials to suffer from the effects of climate change,” says Lea Rankinen, Paulig’s Director, Sustainability and Public Affairs.

In 2021, Paulig continued with its ambitious sustainability program and made significant progress in its targets, based on the UN Sustainable Development Goals. The company started many new projects and made important investments in the coffee category.

“Our roasteries in Finland are certified carbon neutral, and we had a collaboration with the University of Helsinki to investigate food loss at the beginning of the food supply chain. Together with Transval and Neste we managed to reduce our greenhouse gas emissions in transporting logistics in the Vuosaari Harbour area. In Autumn of 2021, we joined forces with the customers of K grocery stores to support the sustainable cultivation practices. As a result of the collaboration, we are going to plant altogether 86,000 new coffee plants and shade trees in Nicaragua,” explains Lea Rankinen.

“This means that we work on everything from how the raw materials are cultivated and sourced, and how our products are produced, packed, transported and consumed. We are well on our way towards reaching our sustainability ambitions and at the same time we want to encourage consumers to make more sustainable choices without compromising on taste or convenience”, finishes Lea Rankinen.

Paulig’s sustainability report will be published in April. Read more about Paulig’s sustainability work and targets: https://www.pauliggroup.com/sustainability

Sustainable Brand Index survey

Sustainable Brand Index is Europe’s largest independent brand survey on sustainability. The study has been conducted annually in Finland since 2013. In the 2022 study, a nationally representative sample of 9,150 Finns aged 16–75 were interviewed between December 2021 and February 2022. A total of 214 brands in 26 sectors were assessed on their perceived performance in the 17 global sustainability goals.

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