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MOONACHIE, N.J., USA – Paris Baguette announced today that it has reached a significant brand milestone, and the neighborhood bakery café is inviting guests to join in the sweet celebration. Following the 2024 debut of its revamped rewards program, PB Rewards, the brand has now surpassed one million enrolled members. To commemorate the occasion, Paris Baguette is offering a free pastry to every PB Rewards member.
Exclusively on Monday, June 2, PB Rewards members can enjoy a free pastry with any purchase as a token of appreciation and gratitude for their loyalty. Paris Baguette guests who are not yet enrolled in PB Rewards can also enjoy a free pastry with their first purchase** when they download the mobile app and sign up.
“The significant momentum we’ve seen with our PB Rewards program has been truly incredible, as we’ve nearly doubled our enrollment in less than a year,” said Brit Pyles, Director of Digital Marketing at Paris Baguette North America.
“We’re incredibly proud to be a part of our guests’ day – whether it’s grabbing a morning coffee and pastry, enjoying an afternoon treat or sweetening a special occasion. We look forward to welcoming even more guests into our bakery cafés as we continue expanding our presence across North America.”
PB Rewards offers guests more ways to enjoy their favorite pastries, handcrafted cakes, freshly brewed coffees and more, empowering members to earn points to use on the products they love most.
Guests can bank 1 point for every $1 spent on any transaction, whether ordering online, through the mobile app or in-café.
