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Paradise Coffee launches world’s first 100% specialty robusta subscription

Previously dismissed by coffee connoisseurs, the humbler species has grown in popularity recently as a more sustainable alternative to arabica, prized by consumers for its high caffeine content, with less acidity and sugar. “Paradise has been collaborating with robusta producers since 2004,” commented owner and coffee director R. Miguel Meza. “We believe specialty coffee is a process – not just a species, a variety, or a place”

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HILO, Hawaii, USA – Paradise Coffee Roasters has launched the world’s first 100% specialty robusta coffee subscription service. Each month, the Paradise Specialty Robusta Tour delivers small batch and rare robusta coffees from the company’s global family of producers directly to consumers’ doorsteps. All coffees are roasted and shipped from the company’s roastery in Hilo, Hawaii.

Robusta coffee is less common than the arabica species of plant typically used by specialty coffee roasters, and not historically produced using the same high standards of artisanal craftsmanship.

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Previously dismissed by coffee connoisseurs, the humbler species has grown in popularity recently as a more sustainable alternative to arabica, prized by consumers for its high caffeine content, with less acidity and sugar.

“Paradise has been collaborating with robusta producers since 2004,” commented owner and coffee director R. Miguel Meza. “We believe specialty coffee is a process – not just a species, a variety, or a place.”

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Estates and small farming communities represented by the program hail from Brazil, Ecuador, India, Indonesia, Thailand, Vietnam, and elsewhere, as each region comes into season. Paradise works and trades directly with each producing group, in many cases collaborating to design novel processing methods for each lot that accentuate desired flavors and other sensory characteristics.

The July 2023 inaugural offering is an anaerobic lactic natural processed coffee from Hacienda Legrand, operated by fourth generation coffee farmer Denise Bustamante.

Hacienda Legrand is a young farm in Ecuador’s Santa Elena province, planted in 2016 with a new variety of robusta called Ecurobusta, which was bred specifically for its coastal microclimate. The cup yields a savory-sweet creamy vanilla, coconut, mulled wine, and oak flavor with a creamy mouthfeel. This coffee received a 92-point score from Ken Davids’ Coffee Review.

The Paradise Specialty Coffee Tour is available now. For more information about the company and unique coffee offerings, visit their website at www.paradiseroasters.com.

About Paradise Coffee Roasters

Founded in 2002, Paradise Coffee Roasters is a wholesale microroaster and retailer that ships coffee worldwide. Led by R. Miguel Meza, Paradise has received more than three hundred 90+ point coffee reviews from CoffeeReview.com.

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