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ST. LOUIS, USA – Panera Bread, a leader and pioneer in the fast-casual restaurant industry, today announced “Panera RISE,” its transformation strategy designed to guide the next phase of Panera’s growth. Panera RISE is focused on four strategic pillars: Refreshing the menu, Igniting value, Serving our guests with excellence, and Expanding our network. Panera RISE builds upon the foundational work Panera undertook this year to accelerate transformation and drive meaningful progress toward long-term growth.
The company is making significant investments to elevate ingredient quality, variety, and abundance across the menu, while also reimagining its operating model to invest in a guest experience built for today’s consumer and defined by Panera Warmth.
“Over the past year we have made considerable progress in strengthening our foundation to better serve our guests. Panera RISE is a momentum driver, grounded in the areas of differentiation that have made Panera an iconic brand for nearly 40 years,” said Paul Carbone, Chief Executive Officer, Panera Bread.
“As we transform our business, we are investing in four strategic pillars that put the guest at the very center of everything we do.”
Panera will transform its business focusing on four strategic pillars:
Refreshing the menu: Elevating Panera’s food across dayparts to incorporate abundant,flavorful and distinctive, high-quality ingredients, alongside bakery leadership and a strongbeverage portfolio.
Igniting value: Delivering carefully crafted, high-quality food at a variety of price points thatremains accessible and affordable, and worth it to our guests, every time.
Serving our guests with excellence: Weaving our signature Panera Warmth into everyinteraction with our guests and investing in front-of-house labor to deliver an exceptional andpersonalized experience across all channels and reinvigorating the bakery-cafe as an “everydayoasis.”
Expanding our network: Driving growth, building new units and modernizing the portfolio toensure consistent operational excellence across franchise and Panera company bakery-cafes.
Concluded Mr. Carbone: “I’m incredibly confident that Panera RISE is the roadmap that will drive our long-term growth and value creation, and that together with our team members and our franchisees, we will reclaim our position as the industry leader in fast casual.”
