Marriott have announced a new multi-year partnership to create “Paddy & Scott’s Fuelling Stations” in Marriott hotels across the UK.
Following a successful trial and pop-ups at the Leicester Marriott hotel, Paddy & Scott’s coffee is now being rolled out across much of Marriott’s UK portfolio from this month.
The agreement will cover an initial 31 sites, with the possibility of further coffee lounges to be phased in across the hotel group’s UK estate.
The deal sees East Anglia based Paddy & Scott’s replace Starbucks as Marriott’s UK coffee supplier.
Paddy & Scott’s Brand Director, Jon Reed, explains: “Marriott are buying into a the Paddy & Scott’s experience, accessing our branding, training and campaigns, with the same coffee quality and experience you would enjoy at our coffee shops.
“They run it and manage as their own outlet, but we give them support, check the quality on a regular basis, and make sure their offering is ahead of the game in terms of consumer trends.”
Reed added: “They want more provenance, to reconnect with the consumer. They are proud to be working with a British company with a strong message and pride in where they come from.”
Earlier this year Paddy & Scott’s unveiled their first university concession, at the University of Suffolk, which works under a franchise similar model.
The group has also signed a JV in the Middle East with the El-Sadek Investment Group LLC, to access the region’s hotel and restaurant market.