Below are the Colombian Coffee Growers Federation’s (FNC) official sites, social media accounts and their target audience. Established in 1927, the Colombian Coffe Growers Federation (FNC) is probably the largest rural NGO in the world.
It is a non-profit organization and is not affiliated with any political party.
The FNC’s official sites are:
Café de Colombia in Spanish: targets Spanish-speaking consumers of Café de Colombia in order to promote its quality and foster its preference amongst consumers.
https://www.facebook.com/100porcientocafedecolombia
Café de Colombia in English:targets English-speaking consumers of Café de Colombia in order to promote its quality and foster its preference amongst consumers.
https://www.facebook.com/cafedecolombiaWW?fref=ts
Professor Yarumo: shares the activities, events and communication initiatives led by Professor Yarumo and by the FNC’s Extension Service with coffee growers and extensionists.
https://www.facebook.com/yarumoprofesor?fref=ts
Juan Valdez Café:account managed by Procafecol to promote Juan Valdez Café’s products and activities on a domestic and international scale.
https://www.facebook.com/JuanValdezCafe?fref=ts
Twitter:
@fedecafeteros: tweets from the FNC’s press office that inform coffee growers and the general public about the activities developed by the FNC and its Departmental Coffee Grower Committees.
@juanvaldez: tweets from Juan Valdez that target consumers of Café de Colombia throughout the world.
@juanvaldezcafe: account managed by Procafecol to promote Juan Valdez Café’s products and activities on a domestic and international scale.
@cafedecolombia: targets Spanish-speaking consumers of Café de Colombia in order to promote its quality and foster its preference amongst consumers.
@cafedcolombiaww: targets English-speaking consumers of Café de Colombia in order to promote its quality and foster its preference amongst consumers.
@Colcoffeehub: account that targets English-speaking baristas and industry professionals in order to position Café de Colombia’s origin.
Café de Colombia: account that promotes Café de Colombia through attractive images and related content.
https://instagram.com/cafedecolombia/
YouTube
Café de Colombia:channel that seeks to promote Café de Colombia’s quality and foster its preference amongst consumers.
Federación de Cafeteros: channel that informs coffee growers and the general public about the activities of the FNC and its Departmental Coffee Grower Committees.
