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NYT-acclaimed podcast partners with Native Coffee Roaster on new coffee line

NEW YORK, New York, US – “Unf*cking The Republic (UNFTR),” one of the fastest-growing political podcasts in the United States, is excited to announce a unique partnership with Native Coffee Traders of the Unkechaug Nation, giving UNFTR’s loyal listeners a new way to simultaneously support the show and the Indigenous community.

The collaboration with the Poospatuck Reservation-based roaster reflects one of UNFTR’s core missions: raising awareness and promoting economic development in underserved and oft-neglected communities.

UNFTR is offering a selection of 100% Fair Trade and Certified Organic coffee roasted and hand-packaged by Native Coffee Traders, owned and operated by members of the Unkechaug Nation on the Poospatuck Reservation in Mastic, New York. They include Unf*ck Your Morning, Unf*ck Your Afternoon and A Decaffeinated Unf*cking. There’s Unf*cking good coffee for anyone.

“The goal was to create a funding mechanism that doesn’t require the withholding of important content for premium subscriptions or asking listeners to come out of pocket for something new,” says UNFTR’s host, who simply goes by “Max.”

“So we tell our listeners that if they drink coffee, great. Then just buy this coffee. If not, no worries,” he continues. “We’re still going to put out high-quality weekly content for everyone to enjoy, either way.”

The UNFTR-Native Coffee Traders partnership comes as the podcast has quickly established itself as required listening for anyone trying to better understand America’s widely discussed but often misunderstood political landscape. In April, it was selected by The New York Times as one of the top podcasts to “help make sense of Post-Trump America”—a list that included such podcast heavyweights as Slate’s “Political Gabfest” and “Pod Save America.”

As the paper put it: “If you like your political commentary cynical but not embittered, this relatively new podcast may hit the spot. Beginning in the run-up to the 2020 election, ‘Unf*cking the Republic’ delivers audio essays that are consistently compelling and educational, aiming to challenge conventional wisdom and upend the historical narratives that we’re taught in school.”

Indigenous issues are core to the mission of UNFTR, with one of their top episodes—and the one suggested by the NYT—titled “Culture Cancel: The American Holocaust.”

“When Native Coffee Traders accepted the offer to become the official coffee roaster for the Unf*cking coffee brand, both parties made decisions and choices based on what is right, what is best, and what is valued most highly,” explains Harry Wallace, chief of the Unkechaug people and founder of Native Coffee Traders.

“Native Coffee Traders as a whole is committed to supplying quality coffee and supporting the efforts of the organic farmers,” he continues. “We purchase organic, fair trade green beans from Native farmers in South and Central America and roast them ourselves on our Native Territories here on Long Island, New York. This allows us to offer Native Coffee at prices competitive to or less than commercial coffees.

“Building a partnership with UNFTR continues to grow our small coffee business,” adds Chief Wallace. “It helps to create job opportunities for our people in management, production, marketing, and sales. As a Native American Coffee Roaster, my work serves a purpose.”

UNFTR launched in October 2020, and has skyrocketed up the charts in the United States and Canada. It has collaborated with other stalwart political podcasts and like-minded media organizations, such as “The Young Turks,” “The David Pakman Show,” “Best of the Left,” “Canadaland,” and “News Beat.”

“For years, Native Coffee Traders has been supplying the surrounding community with these outstanding blends and supporting other Native roasters,” says Chief Wallace. “We’re excited to bring our distinct roasted blends to a new audience around the nation through our partnership with UNFTR.

“We appreciate UNFTR’s commitment to the fair trade and organic process, as well as Indigenous economic development,” he adds. “It’s vital to our members that we partner with people who respect our culture and our dedication to the highest environmental and roasting standards.”