MILAN, Italy – HostMilano’s internationalisation strategy continues thanks to new agreements with leading sector associations in North America, adding to the range of sectors covered by the International Hospitality Exhibition.
The aim is to bring more and more qualified professional visitors who are particularly interested in quality and innovation to the 40th edition, which will be held from 20 to 24 October 2017 at Fieramilano.
The new partnerships involve Canada and the USA, which together with the Middle East are areas being focused on in particular in this edition.
They concerns the ASID (American Society of Interior Designers and in Canada the IDC (Interior Designers of Canada), together with the BAC (Baking Association of Canada).
ASID, founded in 1975, has over 25,000 members spread over the United States and Canada, and is the oldest and biggest professional organisation of interior designers.
Since 1972, Interior Designers of Canada (or IDC) has been the country’s national association of over 5,500 professional interior designers, and also brings together 300 firms and suppliers.
But there are also other agreements coming from Canada, in addition to those already signed with Restaurants Canada, the leading association of restaurateurs, and with two associations – OCSA (Ontario Convenience Stores Association) and WCSA (Western Canada’s Convenience Store Association) – which bring together most of the country’s convenience stores and complete the “coverage” of the sectors that make HostMilano great.
More specifically, BAC (Baking Association of Canada) represents Canada’s bread-making industry, which is worth 8 billion Canadian dollars. It brings together retailers, small and large bread-baking concerns and distributors.
HostMilano represents and supports a series of divisions that are also showpieces for Italian exports. Its strategy is aimed at selecting partnerships capable of making the most of them: with these agreements, HostMilano takes another step towards an internationalisation that is not only growing all the time, but which can also consider itself increasingly qualified in one of the world’s most dynamic regions.