Saturday 24 February 2024

New Starbucks Reserve to open in New York City’s Empire State Building

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NEW YORK, USA – Starbucks Coffee Company announced Tuesday that a new Starbucks Reserve is opening in NYC at the Empire State Building on Wednesday, November 16th. The store will will take over three floors of the iconic location, totaling to 23,000-square-feet and will be a one-of-a-kind destination that celebrates connecting over coffee through innovative coffee house experiences.

The Starbucks Reserve Empire State Building store will offer new and classic beverages crafted with Starbucks Reserve coffee, immersive and imaginative hands-on workshops and tasting flights, and an extensive menu of Princi shareable plates and entrees for all parts of the day.

The store will offer several brewing methods, keeping the theatre of coffee at the center of the Starbucks Reserve experience.

This location will also be the only store to offer beverages crafted with Cold Pressed Espresso, a patented brewing technology designed by the Starbucks Research and Development team that uses cold water and gentle, upward pressure to unlock a softer, sweeter espresso shot, similar to a slow-steeped cold brew.

The method of cold pressing espresso to order, which tastes exceptionally smooth, sweet, and full-bodied, will open many exciting possibilities for the future of cold craft coffee recipes.

Bringing together the skills of bartender and barista in a single art, the Starbucks Reserve Empire State Building store will also offer a full cocktail and mixology menu featuring classic and signature cocktails such as espresso martinis, and new coffee-inspired cocktails exclusive to the store.

Connecting Over Coffee

Among the unique experiences offered at the store will be small group classes that provide hands-on learning grounded in coffee, beverage, and mixology craft. The interactive, ticketed classes will offer one-of-a-kind experiences led by Starbucks baristas and mixologists. The store will also feature multiple imaginative tasting flights and food pairings, which includes a flight that features new beverages made with Cold Pressed Espresso such as the new Iced Apple Americano and Sparkling Pistachio Cream Soda.

Princi, the exclusive food purveyor of Starbucks Reserve, shares a dedication to craft and deep belief in the power of great coffee and great food to bring people together. Complementing the beverage menus, the store will also feature a menu of curated, shareable plates and entrees for all parts of the day. Each guest will start their meal with a complimentary Starbucks Reserve coffee tasting, a nod to a longstanding Starbucks tradition of starting gatherings and meetings with a moment of connection over coffee.

The store, which is set to open on Nov. 16, will join the Starbucks Reserve store portfolio that includes six Starbucks Reserve Roasteries located in Seattle, Shanghai, Milan, New York, Tokyo, and Chicago, as well as Starbucks Reserve stores and bars around the world.

Starbucks heritage in New York City dates to 1994 and the company has operated stores in the Empire State Building since 2008. New York City continues to be a place where Starbucks introduces new store concepts and offers a variety of experiences – from the first Starbucks® Pickup store to the immersive Starbucks Reserve Roastery New York located in the Meatpacking district

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