KARLSTAD, Sweden – The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.
“We have great potential to grow in this part of Europe. The task includes securing a continuous growth in Finland and the Baltic region as well as finding developing possibilities in new markets,” says Anders Fredriksson, CEO at Löfbergs.
The new business area will be led by Kent Pettersson, who has worked at Löfbergs since 2009. He has been sales director for retail in Sweden, Finland, and the Baltic region. In 2020, he was appointed CEO of Löfbergs in Finland, an assignment he will manage in parallel with his new tasks.
“We are still a challenger in many markets, where we stand out as a Swedish family-owned company. We have successfully managed this in Finland, where we have seen a huge growth the last years. Now, we will try to do the same in more markets,” says Kent Pettersson, Chief Commercial Officer, Market East, Löfbergs.
Potential in Poland
Löfbergs was founded in 1906 in Karlstad, Sweden, and is now one of the largest family-owned coffee roasters in the Nordic countries. The company started exporting coffee in 1993, and every second cup is sold outside of Sweden today.
Over the past years, Finland has emerged as Löfbergs’s third largest market. Together with the Baltic region, it accounts for 17 per cent of the coffee roaster’s sales. The company is now aiming to strengthen its position in neighbouring markets.
“Löfbergs is a strong brand even outside of Sweden, and we will benefit from that. Poland is an interesting market that we have a great opportunity to enter. It would mean a lot for our business if we managed to lay our hands on some market shares here,” says Kent Pettersson.
Löfbergs: No business in Russia
In connection with Russia’s invasion of Ukraine, Löfbergs stopped all export to Russia and Belarus, and terminated all agreements with Russian and Belarusian participation in other countries. This decision is of indefinite duration.