MILAN – Nestlé expanded the innovative Starbucks Premium Instant Coffee range into the UK and Ireland’s wholesale channel on Monday 15th February 2021. The coffee beverages take their inspiration from signature Starbucks beverages and are available in Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte and Vanilla Latte. All products are crafted with the same high-quality, ethically sourced C.A.F.E. Practices arabica beans that are served in Starbucks coffeehouses around the world.
Starbucks Caffè Latte and Caramel Latte flavours started rolling out to Booker on Monday 15th February and are scheduled to roll out to Bestway and Unitas at the end of February. The RRP is £2.69 and weight for Caramel Latte is 6 x 107.5g and Caffe Latte is 6 x 70g.
Available in the UK and Ireland since March 2020, Starbucks Premium Instant (soluble) Coffee is an innovation co-developed by Nestlé and Starbucks under the global coffee alliance, which has brought a broad range of Starbucks at-home coffee products to more than 66 markets around the world.
Rebecca Marshall, Starbucks Brand Manager at Nestlé UK & Ireland said: “By introducing Starbucks Premium Instant Coffee to the wholesale and convenience channel, we are able to create a new experience for customers in the UK and Ireland that will strengthen our leading position.
Since forming the alliance, we have launched a variety of products that have resonated with consumers, particularly at a time when they wanted to enjoy barista-style coffee at home, and we expect this will continue with the launch of this premium instant coffee offering.”