MILAN – To kick-off the start of the festive season, Nestlé yesterday announced the highly anticipated line up of Starbucks Holiday Coffees and Favorites products, available at home for the first time. Starbucks Holiday Coffees will begin to roll out on store shelves and will be available globally in select supermarkets and online through the end of the year.
The Starbucks Holiday Coffees and Favorites at-home range includes Starbucks Toffee Nut Latte, a rich and buttery flavor profile, and Starbucks Holiday Blend, a balanced and sweet coffee with herbal and maple notes. In total, five seasonal coffees will be available in roast and ground, whole bean coffee, capsules for Nespresso and Nescafé Dolce Gusto systems, as well as premium instant coffee.
Philipp Navratil, Head of Beverages Strategic Business Unit at Nestlé, said: “This year’s holiday season will be different for many of us due to the ongoing pandemic. By offering this Starbucks Holiday Coffees and Favorites range, we are excited to give consumers the opportunity to bring the taste of the holidays home. It is the chance to experience the comfort of the café and the Starbucks experience at home, in a new way.”
The new range comes in red packaging, inspired by Starbucks’s iconic red cup launched 20 years ago to mark the arrival of the holiday season. Today, the visual of stores turning red and getting that first red cup ignites the holiday season for many.
Starbucks Holiday Coffees and Favorites builds on the portfolio of innovation of the global coffee alliance, formed in August 2018 to create a revolutionary coffee experience for consumers. In 2019, Nestlé launched the first range of Starbucks coffee at-home, which expanded rapidly in new platforms, including premium instant coffee introduced earlier this year.
