LONDON, UK – Nespresso officially welcomes David Beckham as a brand partner. The partnership reflects David’s love of coffee and a unique insight into how he makes everyday moments unforgettable with Nespresso. David Beckham is co-owner of Major League Soccer franchise Inter Miami CF, long-term UNICEF ambassador and ex Captain of the England football team.
Away from his busy schedule, David has a genuine love for high quality, sustainably sourced coffee. Whether at home or away, he enjoys a morning cup of coffee and even tries to steal a moment to himself as part of his daily ritual, as seen in the light-hearted video shared on his social channels today.
With Nespresso, David will share an exclusive view of the genuine coffee moments he enjoys. This includes quiet moments to himself as he enjoys around his hectic schedule, making his favourite Nespresso coffees and recipes, highlighting how even as a global icon, he still needs a moment of mindfulness, either with family or to himself as part of his morning ritual.
This year, the UK officially became a nation of coffee lovers*, with more people regularly drinking more coffee (63%) than tea (59%)
Now coffee is established in British culture, from a morning latte or a post lunch espresso, through to an iced coffee when the summer season begins. The perfect cup of coffee is now as synonymous with UK culture as David Beckham is, so what better way to celebrate the synergy than with someone who embodies it.
Anna Lundstrom, CEO for Nespresso in the UK and ROI said: “David Beckham has always had an unforgettable style, taste and passion for creating elevated experiences which are many of the qualities of Nespresso.
We are delighted to be working with David to showcase his genuine love for the nation’s favourite drink and his journey of coffee discovery, as well as showing how even the routine coffee moments; with family, with friends, and ourselves, can make every day even more meaningful.”
David Beckham said: “I’ve always loved Nespresso coffee. Whether I am having a quiet moment at home with my family or preparing myself for a business meeting, the variety of blends is great, it’s so simple to make and every cup tastes incredible.”
Nespresso: A coffee to suit every morning moment
With over eighty Original and Vertuo blends and numerous coffee styles, from short espressos to longer cups, to iced or functional coffees, Nespresso provides coffee lovers with unforgettable coffee experiences every day, all at the touch of a button. The coffee range features some of the finest Arabica and Robusta beans to deliver an intense, smooth, and layered taste, providing superior coffee quality and infinite recycling benefits in the most responsible way.