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VEVEY, Switzerland – Nespresso is excited to join forces with Samra Origins, the artisanal coffee brand co-founded by the legendary Abel “The Weeknd” Tesfaye. This collection is all about blending Nespresso’s and Samra Origins’ coffee expertise and unique style, celebrating the everyday magic that coffee brings.
Every cup is packed with rich, bold flavors that take you beyond the cup. Inspired by his life offstage, The Weeknd created Samra Origins to honor his roots, naming the brand after his mom, Samra, who’s always had his back.
Nespresso is pleased to be working with the brand, showcasing how traditional coffee rituals connect us all. Drinking coffee isn’t just a routine; it’s a vibe that brings friends and family together. This partnership is all about showing how coffee can inspire creativity and be a daily ritual that fuels art, music, and everything in between.
“Coffee runs deep in my family culture — it’s about gathering, sharing, reflecting. That’s what Samra Origins and Nespresso mean to me – sharing a love of that tradition and making it accessible to many coffee lovers is truly incredible.” – Abel “The Weeknd” Tesfaye
Launching in the US and Canada at the end of May, the collection features the Nespresso | Samra Origins Togetherness Blend, merging Samra Origins and The Weeknd’s creative vision with Nespresso’s coffee legacy for an unforgettable experience. Plus, Nespresso is the headline sponsor for The Weeknd’s world tour, offering exclusive experiences for fans and coffee lovers everywhere.
“Partnering with Abel and Samra Origins reflects our shared belief that coffee and music bring people together and spark creativity. Just as music brings together a vibrant mix of genres, Nespresso offers a refined selection of coffees and roasts, ensuring there is something exceptional for every taste. It is yet another example of a partnership that blends our high-quality coffee with art and culture. We can’t wait to welcome Abel and his fans on this journey and create unforgettable memories together.” – Philipp Navratil, CEO, Nespresso
The Nespresso | Samra Origins by The Weeknd collection drops online and in Nespresso boutiques across US and Canada May 28th, featuring a new coffee, the Togetherness Blend, along with a limited-edition tumbler and travel mug. Later this year, there will be other product launches within the partnership.
