MILAN – Following the invitation issued by Nespresso in late March 2019 to join its recycling programme, Dutch coffee giant Jacobs Douwe Egberts (JDE) has recently stepped forward and formed an alliance with Nespresso for recycling aluminium coffee capsules in France.
Now, a first French partnership is taking shape: Nespresso, Nestlé and JDE have together launched the Alliance for the Recycling of Aluminium Capsules, which aims to extend the collection and recycling system initiated by Nespresso 10 years ago.
“It is our aim to ensure that all aluminium capsules in France are recycled. Given that aluminium is 100% recyclable, it is our responsibility as a company to establish a system to ensure it is recycled effectively. After 10 years of working on this and the setting up of an effective public-private partnership making it possible to recycle all small aluminium packages in France, the so-called “Metal Project”, I am delighted to be able to set up this Alliance for the Recycling of Aluminium Capsules with JDE, and to extend the invitation to all other aluminium capsules manufacturers to join us.
The deployment of this unique recycling system, which has already been shown to be effective, will be key in successfully transitioning towards a circular economy”, said Arnaud Deschamps, managing director of Nespresso in France.
By creating this Alliance for the Recycling of the Aluminium Capsules, Nespresso, Nestlé and JDE have decided to work together to develop the recycling of aluminum capsules and wish to engage all market players to join this initiative.
“In a context of ecological emergency, we, as major agribusiness companies, have the responsibility to take action in order to reduce the impact our packaging has on the environment,” says Juan Amat, Managing Director of JDE in France.
“We firmly believe that, through this collective effort, we will be able to identify tailored solutions to meet these challenges and deploy them effectively in France. I would like to call on aluminium capsules manufacturers to join our movement and to work with us towards a circular economy.”