Tuesday 23 July 2024
  • La Cimbali

Nescafé to caffeinate National Ice Cream Day with limited-edition Affogato Kits

"After introducing NESCAFÉ Gold Espresso to the U.S. in April, we knew National Ice Cream Day was the perfect opportunity to further showcase the versatility, quality and convenience of instant espresso," said Jonathan Iams, Director of NESCAFÉ U.S. Brand Marketing

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ARLINGTON, Va., USA – In celebration of National Ice Cream Day on July 21, NESCAFÉ, the world’s largest coffee producer, is giving espresso fans the chance to win a limited-edition NESCAFÉ Affogato Kit. Inspired by TikTok’s recent affogato craze with nearly 24K+ videos and 400M+ views, this classic Italian dessert consists of a shot of hot espresso poured over vanilla gelato or ice cream.

NESCAFÉ Gold Espresso is ready in an instant with no machine necessary. All it takes is three easy steps to make your own rich and creamy affogato at home:

  • Stir 1 tsp of NESCAFÉ Gold Espresso with 2 fl. oz (or 1/4 cup) of hot water in a glass or mug.
  • Spoon 1-2 scoops of vanilla gelato or ice cream into a fresh coffee mug or preferred glassware.
  • Pour hot espresso over the creamy treat, personalize as desired and enjoy with a spoon!

“After introducing NESCAFÉ Gold Espresso to the U.S. in April, we knew National Ice Cream Day was the perfect opportunity to further showcase the versatility, quality and convenience of instant espresso,” said Jonathan Iams, Director of NESCAFÉ U.S. Brand Marketing.

“We know coffee drinkers – particularly the younger generations – love to experiment with flavors and recipes, and NESCAFÉ is the perfect partner for that as we advocate for living life on your own terms.

Whether it’s setting the tone for your day with a café-style espresso or adding indulgence to your evening with a caffeinated dessert, affogato is one of many ways we’re making it easier to bring to life café-quality creations all summer long.”

Fans can enter for their chance to win this limited-edition kit and experience affogato instantly and effortlessly at www.nescafe.com/affogato from June 24 to July 22.

Each Affogato Kit includes one jar of NESCAFÉ Gold Espresso Intense Coffee (3.5 oz), a coupon to receive a free 14 oz. pint of ice cream, recipe card, two glass coffee mugs and two spoons.

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