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Nescafé Dolce Gusto invites to rediscover flavor with pop-up café at E3

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GLENDALE, Calif., U.S. – NESCAFÉ Dolce Gusto, the award-winning single serve coffee and espresso machine, will ignite the ideal coffee start for video game industry leaders, enthusiasts, and media at this year’s Electronic Entertainment Expo in Los Angeles.

The brand’s pop-up cafe will be located in the South Lobby of the Los Angeles Convention Center, providing free cups of bold black coffees and frothy lattes from June 13-15, 2017.

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With its startup culture and long hours, it’s no surprise that technology ranks among the top 10 coffee-drinking industries.

NESCAFÉ Dolce Gusto aims to cater to this on-to-go industry by reintroducing what the ideal coffee can be — a customizable, premium cup with high quality ingredients.

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The brand’s professional-grade pressure-based system likens itself to many of the innovations found at the expo, with its patented smart capsule and state-of-the-art design.

“We understand the beauty of a meticulous process, like the delicate journey from bean to cup,” says Berta Cruz Corominas, Marketing Director, NESCAFÉ Dolce Gusto.

“This is why we are engaging the E3 community — to help actualize the potential of everyone, particularly this group of innovators, and offer the added vigor needed to never settle and always stay ahead.”

Guests are encouraged to stop by the NESCAFÉ Dolce Gusto pop-up café on Tuesday, June 13 and Wednesday, June 14 from 7:00 a.m. – 6:00 p.m. as well as Thursday, June 15 from 7:00 a.m. – 5:00 p.m. for a variety of exquisite, premium coffee selections:

In addition to the coffee selections, NESCAFÉ Dolce Gusto will also be giving away hot and cold tumblers and hosting a selfie stand with an exclusive Facebook Live integration. Find and follow NESCAFÉ Dolce Gusto on Facebook at @DolceGustoUS and #MyDolceGusto.

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