DUBAI, UAE — Massimo Zanetti Beverage Group is preparing to welcome the estimated flow of 25 million visitors expected for the 2020 Expo and announces the opening of a new headquarters of its sister company Boncafè Middle East in Dubai.
Strategically positioned along the prestigious Sheikh Zayed Road, the busiest street in Dubai where the main offices and shopping centers are located, the new Boncafè Middle East headquarters is part of a broader Group vision that aims to effectively and directly preside over one of the world’s fastest-growing markets in terms of coffee consumption while closely monitoring economic development in Africa.
“We are very proud of the opening of this new location and its location in such a prestigious area as the Sheikh Zayed Road, one of the city’s major business and commercial districts. We hope to become the beating heart of Expo 2020 Dubai and take advantage of the remarkable opportunities that the event offers to companies. The inauguration of the new Dubai office is part of the Group’s international growth strategy and represents an important step for development in the Middle East and Africa,” said Pascal Héritier, Chief Operating Officer of the MZB Group, responsible for Asia-Pacific and Cafés development.