MILAN – Italy-based global coffee roaster and marketer Massimo Zanetti Beverage Group is interested in buying a strong brand in Brazil to increase its presence in Latin America, the company’s COO Pascal Héritier (PICTURE) said yesterday on the sidelines of a conference in Milan.
Heritier said the group was looking for a brand with a good distribution network that it could use to boost sales of its own Segafredo brand in the Latin American country, the world’s biggest producer and second largest coffee consumer.
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