MILAN – Motorsport UK welcomes leading coffee and tea brand, SACRED, as the new Official Coffee Partner. The multi-year deal will see SACRED fuelling Motorsport UK’s new HQ at Bicester Motion, as well as the British Rally Championship and the Wera Tools British Kart Championships.
Founded in 2005, SACRED runs eponymous cafes in London and has established successful partnerships with Tier 1 banks globally, as well as leading hotel groups. In sport, SACRED is a proud partner of Middlesex County Cricket Club and has also been present in motorsport paddocks up and down the country through their partnerships with West Surrey Racing, Redline Racing and Argenti. 2021 is also the 12th year of SACRED as the Official Coffee to Porsche Motorsport GB. The partnership with Porsche Motorsport expanded in 2015 to include Porsche Motorsport’s worldwide programs: the Porsche Mobil 1 Supercup, Porsche WEC GT and Tag Heuer Porsche Formula E.
SACRED gourmet coffee is loved by motorsport drivers globally for its great taste and high-quality caffeine. SACRED coffee is available in all forms including beans, ground or capsules – while their specialist teas come in loose leaf retail bags or wholesale.
The new partnership with the governing body for UK motorsport will also benefit members, with SACRED joining the Member Benefits Programme. Motorsport UK members will be able to enjoy a blend of special offers via SACRED’s online store.
Hugh Chambers, CEO of Motorsport UK, commented: “We’re delighted to welcome SACRED as Motorsport UK’s Official Coffee Partner. The brand is already well-known within motorsport, and many teams and drivers have been enjoying SACRED products in paddocks for several years now. When circumstances allows we look forward to when we can open the doors to our new Bicester headquarters and invite our members to join us for a SACRED coffee or tea during meetings and events.”
Speaking about the new partnership, Tubbs Wanigasekera, Managing Director of SACRED, said: “I’m proud to be able to start what I hope to be a strong relationship with Motorsport UK and my SACRED brand, which has been supplying SACRED coffee in the UK to all the hardworking race teams, marshals, media, photographers, team personnel and drivers of WSR in the BTCC, Porsche Carrera Cup GB and Argenti Formula 4. We hope to reach the wider UK Motorsport community with SACRED in 2021. It’s fantastic to be able to create and form a new partnership, even in these times with a global pandemic. The test of a true partnership based on a common passion for Motorsport.”