TRIESTE, Italy – “The Bazzara family is so well-known and reliable in the coffee industry that it would be a great endorsement for us to be displayed in this book especially for those new users” states Cafeex Shanghai & Shenzhen fair, “Printed books and magazines are fading away day by day, but it’s special and different from the electronic publications. In some certain aspect, advertisement in printed books is more touchable and credible”. A great number of companies have decided to support “The Coffee Experts”: the new book by the Bazzara Family.
Among the sponsors are the famous coffee machines producer La Spaziale and industrial grinders producer Colombini. More than 30 companies are supporting and promoting the latest publishing project of the Italian roastery based in Trieste.
Even important overseas companies are sponsoring Bazzara ‘s new book
Thanks to the work carried out by Bazzara in the Asian market, well-known trade fairs from the East have chosen to join the sponsors of the project, such as Hotelex, Shanghai International Hotel and Catering Industry Expo, Cafeex Shanghai & Shenzhen, World Cafè Expo 2021 (the world coffee fair), Thailand coffee tea & drinks (the Thai fair for coffee, tea and beverage), Cafe Show Vietnam (the first international coffee fair in Vietnam) and FHA Ho.Re.Ca Singapore (Leading Foodservice & Hospitality Event In Asia).
Hotelex also states:
“Bazzara did an excellent job on coffee culture spreading, and we see that it is leading a wonderful journey to all the coffee lovers. We feel honored to have this chance cooperate with Bazzara and we do believe that in the very near future, Bazzara can broaden the horizon of Chinese coffee culture.”.
Also, from overseas came the confirmation of the participation of media such as the English magazine Bar Talks, an independent voice dedicated to the coffee and cocoa UK (and USA) market, booming thanks to multi-channel strategies including for instance podcasts created for the experts of the sector.
The book, which was born from the desire of the third generation of Bazzara brothers, Andrea and Marco, to collect all of the speeches of the major coffee sector experts in a single volume, is next to its publication scheduled for this Summer.