Monday 27 June 2022

Melitta Professional to showcase its innovations at Internorga trade show

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MINDEN/HAMBURG, Germany – With its stronger profile as a provider of end-to-end solutions and with new products, Melitta Professional will be showcasing its portfolio at the Internorga trade show in Hamburg. “It’s show time again at last. We can’t wait to meet our partners and potential clients in person and will be bringing some exciting topics and products with us to Hamburg,” says Managing Director Marco Gottschalk, in anticipation of the event.

Coffee, coffee machines, technical service, digital solutions: Melitta Professional will be pooling its various areas of expertise at its new stand in Hall A4. “We are giving each area its own space and will be demonstrating the perfect synergy between them, tailored to specific needs, right through to individual finance concepts,” explains Markus Reinhardt, Head of Market Activation.

Melitta Professional: Coffee variety with new look

Trade show visitors can look forward to proven as well as new products and solutions. Melitta will be presenting its highly diverse and new-look coffee range at Internorga under the slogan “Boost the Bean”. The new look features clear type descriptions, an uncluttered design language, fresh colors, and information on roasting intensity, aroma, flavor profile, and sustainability.

“The new, distinctive look makes it immediately apparent that these are special coffees for professionals,” explains Product Manager Katja Scholz. One small but characteristic detail of the new packaging is that Melitta Professional coffees can also be recognized by the Melitta flag in an exclusive vertical orientation. This makes the flag both a label and a seal of quality for professionals. And there is more to come in the way of bean news: for example, in the second half of the year, Melitta Professional will be expanding its range with new specialty coffees from the Melitta Manufaktur in Bremen.

Automatically delicious mixes

In the coffee machine range, further automation is simplifying the reliable preparation of a wide range of beverage specialties at the touch of a button. The enhanced Melitta® TopFoam Plus milk system of the Melitta Cafina XT7 and XT8 fully automatic coffee machines automatically measures and regulates milk foam quality, meaning that Melitta® TopFoam can be dispensed in three different consistencies at any time without the need for manual resetting.

Depending on the recipe stored, several variants of TopFoam heated without steam can also be combined with other milk foam types produced with steam in a single beverage. With two types of fresh milk, as well as different temperatures and foam types, the TopFoam Plus milk system can automatically prepare a total of up to twelve different milk and milk foam products.

The new Melitta Cafina XT Aroma System expands the range of beverages that can be prepared fully automatically with up to five different fruit, spice, or herb flavors for a host of new mixing ideas at the touch of a button. A further key benefit is the simple automatic cleaning of the closed system – no individual parts of the slim Aroma System (only 18 cm wide and in the same design as the XT fully automatic coffee machine series) have to be disassembled for cleaning.

Melitta Professional: Using coffee machines for campaigns

Melitta Professional also has something new to unveil in the field of digital offerings. Users of the Melitta INSIGHTS online customer portal can now easily design their own promotional offers, announcements, or notices via the cloud in the Media Center. They can then transfer these designs online to the screensavers of their coffee machines and edit them at any time. In addition, the portal’s analysis tools can be used to conveniently monitor the effect of the current campaign on hot beverage sales.

In order to monitor coffee machines in real time via mobile devices, Melitta Professional has developed its new Melitta OnSite app. This enables users to check the current status of their coffee machines at any time on their smartphone and keep an eye on supplies and other critical factors – even across expansive spaces or over several floors, for example. Push notifications provide an early warning of when bean or milk supplies are running low. This means that downtime and waiting at the machine can be effectively avoided.

Example: Elbphilharmonie

Installation, maintenance, repair, upgrade, recycling: Melitta Professional will be showcasing its tailored Life Cycle Service offerings to ensure maximum availability, consistently high beverage quality, and long service lives for the coffee systems of its customers. One current and particularly high-profile example will be featured at the stand to underline this point with impressive facts and images: Melitta Professional is the new catering partner of the spectacular Elbphilharmonie concert hall in Hamburg and filmed its service technicians as they set up the coffee machines throughout the building.

You can see this and plenty more at Melitta Professional’s trade show stand in Hamburg from April 30 to May 4. Hall A4 – Stand 107

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