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McDonald’s Thailand giving away 100,000 cups of coffee this week

BANGKOK, Thailand — McDonald’s Thailand is giving away 100,000 cups of free coffee around the country this week to promote sales of its new “Fresh Brew”, marketed at a lower price than most large-scale competitors.

The U.S. giant faces stiff competition in the affordable coffee market from Amazon Coffee, which prices its small cup of coffee at 35 baht (about $1.09). McDonald’s new hot fresh brew eight-ounce cup of coffee is priced at 19 baht, up to 39 baht.

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Amazon has the largest market share for coffee shops, followed by Starbucks, which sells its smallest coffee for more than 100 baht.

The Chiang Mai-based coffee chain Wawee just got a massive investment of 2 billion baht by Berli Jucker Group to open 1,000 branches over the next five years in Thailand.

A basic cup of Wawee coffee costs 50 baht ($1.56).

To beat out the competition, McDonald’s will be offering select hot and iced coffees free on Jan 7-11, 14, 21 and 28.