CHICAGO, U.S. — Sticking to your New Year’s resolutions can be hard. But taking a moment to enjoy a cup of great coffee can give you the optimism you need to take on the day’s challenges.
In fact, a new survey1 by McCafé at Home found that 38 percent of Americans want to be more positive or optimistic in 2019, with nearly one out of five (17 percent) saying a good cup of coffee in the morning would help them accomplish their New Year’s resolutions.
To encourage Americans to start their day off right and stick to the goals they made at the beginning of the New Year, McCafé at Home partnered with actor, producer and coffee-lover Mark Consuelos to take over January 17, known as “Ditch New Year’s Resolution Day” with the unveiling of the Brew Happier Mobile. This interactive, Chicago-based experience allows consumers to kick-off their day with a moment of positivity so they can focus on achieving – not ditching – their resolutions with a little help from McCafé at Home coffee.
“As someone who is constantly on the go, I make it a priority to start my day off right and really focus on being positive as I head into the day,” said actor, Mark Consuelos.
“Mornings can be busy for me and my family so that’s why I try to make it a priority to sit down with a big cup of my favorite McCafé at Home coffee and take a few minutes to myself to start my day on a positive note. I love that McCafé at Home is encouraging others to Brew Happier and enjoy a little “me time,” starting with the Brew Happier Mobile in Chicago.”
The Brew Happier Mobile will be at Richard J. Daley Center in Chicago from 7:30 a.m. to 4 p.m. on Thursday, January 17 and 8 a.m. to 4 p.m. on Friday, January 18. Chicago residents will have the opportunity to enjoy free, freshly brewed cups of McCafé at Home coffee and meet Mark Consuelos.
On Friday, January 18, McCafé at Home is also surprising one lucky Chicagoan with the pick-me-up of their life – a ride to work on the Brew Happier Mobile so they have the ultimate opportunity to take time out of their day and focus on happy moments with a cup of McCafé at Home coffee. Consumers can follow along on the journey using the hashtag #McCafeAtHome.
“McCafé at Home wants to inspire positive moments and experiences for coffee-lovers everywhere, and January is one of the times when people need inspiration and motivation the most,” said Elina Veksler, Sr. Director of McCafé Brand Strategy. “The Brew Happier Mobile was designed to remind us to stay positive and make time for small moments — because it’s those moments that give us the power to take on the day’s challenges, including our new resolutions.”
1 Ketchum Analytics, on behalf of McCafé at Home, conducted an online survey fielded by YouGov. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1221 adults. Fieldwork was undertaken between 27th – 28th December 2018. The figures have been weighted and are representative of all US adults (aged 18+).