TORONTO, Canada – McCafé is elevating what it means to deliver a superior coffee-drinking experience at home with the launch of its new McCafé High Grown Organic Dark Roast Coffee. Introducing McCafé High Grown Organic Dark Roast Coffee, made from 100% Arabica beans that are grown at high elevations in Central and South America’s coffee regions.
At these heights, coffee beans can develop more density, resulting in layers of rich and full-bodied flavour that are then roasted to perfection to deliver a perfectly balanced cup that swirls with subtle notes of cocoa and caramel.
“The influence of elevation on coffee beans is impactful, providing the ideal growing conditions for beans to unlock brighter, livelier flavours,” said Danielle Wedge, Marketing Director for the McCafé Retail Portfolio. “We’re thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know McCafé coffee drinkers will love the difference ‘high grown’ brings to the table.”
McCafé High Grown Organic Dark Roast Coffee can be enjoyed at home in a variety of formats to meet every taste, including single-serve, 10ct K-Cup Pods, 300g Fine Ground bags and 300g Whole Bean bags. The products are now available for purchase online and through grocery and specialty retailers nationwide.
Adding to the anticipation of McCafé High Grown Organic Dark Roast Coffee is the fact it’s debuting as a retail-only exclusive, making it the McCafé brand’s only retail-led innovation that is currently not available in participating McDonald’s Canada restaurants. It is the “latest demonstration of the McCafé brand’s commitment to delivering premium coffee experiences that will delight even the most discerning coffee-lover’s palate,” says the company.
Made from 100% ethically sourced and Rainforest Alliance Certified beans, every cup of McCafé High Grown Organic Dark Roast Coffee helps to support the well-being of coffee farmers, their communities and the surrounding forests and wildlife.
McCafé High Grown Organic Dark Roast Coffee is certified organic by TCO Cert in line with the Canadian Organic Standards. This certification ensures that products are produced and processed under a system that strives to preserve the principles of health, ecology, care, and fairness.
For more information about the Rainforest Alliance, visit: ra.org