MILAN — Massimo Zanetti Beverage Group has obtained two prestigious awards in France attesting the high appreciation of the brand and its products. In particular, the Group has gained a significant supremacy thanks to the range of San Marco Biodegradable capsules. The product, which is 100% compostable, has been awarded with the Elu Produit de l’Année logo, a very well-known prize in France.
In addition to this, Segafredo Zanetti Espresso was elected by the French magazine Capital for the third time in a row as “Best Café Brand”, ranking first on a panel of companies including Starbuck’s. The survey involved more than twenty thousand consumers who rewarded the quality of the service provided by the Italian brand, first among more than 1,600 brands surveyed.
These awards were particularly appreciated by the Group because they were obtained in a highly developed and competitive market such as France.
In particular, the Group has carried out research on capsules over a period of about two years, which has made it possible to create a biodegradable and compostable product. Attention to the environment is an increasingly central theme, which is why the Group wanted to create a product capable of offering its consumers the best quality coffee contained in an eco-friendly capsule.
Massimo Zanetti Beverage Group S.p.A is a world leader in the production, processing and distribution of roasted coffee and is present in about 110 countries. The Group manages the activities from procurement to consumption, operating in 18 plants in Europe, Asia and America and through an international network of about 400 coffee shops in 50 countries.
Massimo Zanetti Beverage Group also produces and sells “La San Marco” coffee machines and completes its product range with tea, cocoa, chocolate and spices of the highest quality.