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MOSCOW, Russia – On June 27, 2025, Masan Group, in partnership with Magnit Group – one of Russia’s leading retailers – officially inaugurated the ‘Vietnam Corner’, a dedicated shopping space featuring Vietnamese products at a flagship Magnit Extra hypermarket in Moscow.
Designed to bring Russian consumers closer to Vietnam’s high-quality products and vibrant culinary culture, Vietnam Corner showcases over 150 unique Vietnamese SKUs, including fresh fruits (pineapple, mango, passion fruit, mangosteen, dragon fruit, lychee), dried fruits, ready-to-eat meals, spices, tea, and coffee from beloved brands such as Omachi, CHIN-SU, Nam Ngư, Vinacafé, and Phúc Long.
These products are crafted in Vietnam with passion, precision, and a spirit of innovation-proudly representing the essence of Vietnamese cuisine.
The grand opening ceremony was attended by H.E. Mr. Dang Minh Khoi, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Russian Federation, alongside executives from Masan Group, Magnit Group, and local partners.
With a tropical-themed display, Vietnam Corner not only enhances product accessibility but also introduces a deeper cultural experience. Beyond this dedicated section, Vietnamese products are also being integrated into Magnit’s broader distribution network.
nationwide network.
The launch event drew significant attention from Moscow locals with a vibrant program of cultural and culinary experiences.
Activities included live cooking demonstrations of traditional Vietnamese dishes such as fresh spring rolls and beef pho by professional chefs, cultural performances featuring traditional Vietnamese music and dance, and special giveaways including iconic conical hats for shoppers.
