Tuesday 27 September 2022

Mars kicks off 2022 seasonal celebrations of Halloween with new ghoulishly fun products

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NEWARK, N.J., USA – This Halloween season, Snickers, Twix and M&M’S – proud members of the Mars family of brands – will release three ghoulishly fun products just in time for the spooky season: Snickers FUN Size and Twix Fun Size Ghoulish Green Bars and M&M’S Mad Scientist Mix, allowing shoppers to treat themselves and others all season.

“As an authority on Halloween, Mars is committed to inspiring moments of everyday happiness for our fans – and that includes delivering our classic treats with a seasonal twist,” said Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley.

“From the candy dish to trick-or-treating, we have no doubt fans will delight in Mars’ seasonal offerings as we look forward another fantastic Halloween season.”

A fun twist on the classic Snickers and Twix bars fans know and love, Snickers Fun Size Ghoulish Green Bars feature a Ghoulish Green nougat while the Twix Fun Size Ghoulish Green Bars feature a Ghoulish Green cookie. Both items will be available in 9.79 oz bags.

Perfect for any Halloween candy dish, the M&M’S Mad Scientist Mix brings together three fan favorite flavors in one convenient bag, including Milk Chocolate, Peanut Butter and Peanut. M&M’S Mad Scientist Mix will be available in 8oz bags.

Snickers and Twix Fun Size Ghoulish Green Bars and M&M’S Mad Scientist Mix will be available at retailers nationwide beginning in late August.

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