Monday 24 June 2024
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MADE IN ITALY – Coffee Icon Musetti Goes to the Middle East

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PIACENZA, Italy and DUBAI, United Arab Emirates –Musetti, an Italian coffee company initially founded in 1934 by Luigi Musetti, has entered into an agreement with Dubai-based Ararat International, a leading distributor of consumer and government products, to distribute coffee products and sell franchises of Musetti Retail concepts in the Middle East and Africa.

Costantino Bertuzzi of Ararat International, said, “Musetti, since 1934, has been valued for their quality coffee products, enjoyed all over Europe, Asia, North and South America, and now, proudly through Ararat International, the Middle East and Africa.

” Musetti is the preferred choice coffee connoisseurs throughout Europe, served exclusively in some of the most luxurious hotels in the world, including, The Savoy, Park Lane, The Ritz, The Mandarin, The W, Sheraton, Hilton hotels, and others. Ararat’s Italian clients also include Lamborghini, Ferrari, Balconi, Zaini, Bice, Robert De Niro’s Ago and others.


Ararat International™ was established in Sudan, Africa in 1974 as a strategic distributor representing public and private companies, most of which for over 20 years, that include and have included Michelin, Peugeot, Dassault Aviation, Komatsu, Imperial Tobacco, Alcatel Telecommunications amongst numerous others. Ararat has offices in Dubai, Khartoum, Las Vegas and Los Angeles.

The Musetti™ Roasting Company has been operating for more than seventy years in the coffee world. The Musetti Roasting Company history is a fusion of passion, hard work and successes where people and coffee have always been the only undisputed protagonists.


The company attention for the product and its care about consumers have remained unchanged over the years. The several certifications obtained also testify the commitment to provide the consumer with a unique and high quality product.

According to Guido Musetti, the Middle East market for coffee brands is one of the most profitable, but most competitive, with brands spending millions in marketing.

And quoted, “we knew we had to find an agent and distributor which understood how to operate in the Middle East, and after researching our options felt that Ararat International were the most in-tune with our personal vision of penetrating the market”.


About Ararat International

Ararat International™ and Ararat, Inc., incorporated in Nevada, operating through its wholly-owned foreign subsidiary, Ararat International LLC, is a limited liability company incorporated in Dubai, United Arab Emirates.

The company was established in 1974 as distributors of consumer, defense, agricultural, and transportation products for the Middle Eastern and African Economies.

Family-owned and operated, to learn more about Ararat, Inc. go to

About Musetti

The Musetti™ Roasting Company, celebrating its 79th year, is appreciated in 45 countries on five continents, for purveying unique blends with the strictest attention to excellence.

Musetti is pleased that its products have achieved many certifications of distinction, including the BRC Certification of A Level, UNI EN ISO 9001:2000 Certification, and certified by BioAgriCert for coffee commercialization of organic farming.

To learn more about Musetti, go to

Source:Ararat Internationa


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