Wednesday 29 March 2023

M cacao chocolate included in Grammy Gift Lounge

Presenters and performers for music's biggest night can create Valentine’s Day video gift for loved one

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AMESBURY, Mass., USA – M cacao is proud to be the only Massachusetts-based brand included in the official backstage GRAMMY Gift Lounge, where invited guests include the show’s presenters and performers. The 65th GRAMMY Awards will be held in Los Angeles on Sunday, Feb. 5, 2023.

In the Lounge, m cacao will feature expressioSM, the first-ever chocolate box with your own personalized video embedded inside.

For three days leading up to Music’s Biggest Night, m cacao will invite GRAMMY presenters and performers to record their own personalized Valentine’s Day message for a loved one. The video will then be uploaded into the box of culinarily inspired chocolates of their choice. Each presenter and performer who visits m cacao in the Lounge will have the chance to walk away with this one-of-a-kind gift, plus one for themselves.

The previous roster of artists, musicians and actors has included Billie Eilish, Brandi Carlile, Cyndi Lauper, Dan + Shay, Dua Lipa, John Legend, Joni Mitchell, Lady Gaga, Lenny Kravitz, and many more.

For over two decades, LA-based entertainment marketing company Distinctive Assets has partnered with the Recording Academy to produce the official GRAMMY Gift Lounge.

Lisa Lazarczyk of Boston-based PR firm LAZ PR, who has worked with Distinctive Assets Founder Lash Fary for many years, said, “Lash and his team create in-person gifting experiences that are truly magical. This year, we are thrilled to give attendees the hands-on opportunity to select their favorite m cacao box of chocolates and record a Valentine’s Day video in their very own expressio video box.”

This sweet, high-tech gift is the brainchild of m cacao’s founder Michael Nichols, a former robotics engineer-turned-chocolatier, and Chef Delphin Gomes, a master pastry chef and chocolatier. It is available in the following chocolate assortments:

Chef’s Collection, a classic set of culinary treasures, from bourbon pecan praline to orange marzipan.

Seriously Truffles, beautiful, handcrafted truffles, including unicorn (black raspberry), royale (cassis mint), and more. All gluten free, dairy free and nut free.

Garden Caramels, bright, robust, flavored caramels dipped in chocolate.

Chile Caramels, hot and spicy chocolate-covered caramels with eight different flavors of real chile.

“M cacao’s expressioSM blends artistic creativity with the latest technology to create a sweet and customizable gift,” said m cacao founder, Michael Nichols. “At m cacao, we are culinary explorers, chocolate lovers and innovators. ExpressioSM takes all of that to the next level, creating a personalized gift experience.”

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