MILAN – According to Chinese media, coffee startup Luckin is planning a new concept based on self-service coffee machines, which may become a key option in the company’s expansion strategy.
Branded as Luckin Coffee Express, the vending service is designed for public spaces like schools and office buildings. Users will be able to locate the nearest coffee machine and place an order through the Luckin app. Drinks are ready 30 seconds after scanning the pick-up code.
The company will launch a pilot program to test the project soon, according to media reports.
The company declined to comment on the news. Luckin was founded in Beijing in October 2017.
Most of its outlets are small booths that fill online orders for pickup or delivery.
The company began trading on the Nasdaq in May this year.