KARLSTAD, Sweden – The sales figures of Swedish based Löfbergs reveal an upward trend, and to meet an increase in demand, the family-owned coffee roaster is planning to build another roasting house in Karlstad, Sweden.
“This is an investment permeated with a belief in the future. We are going to grow with about 30 per cent up to 2026 and we can manage that with the facilities we have, but we need to bring in more capacity to reach the next level,” says Kathrine Löfberg, chair of the board of Löfbergs.
Two facilities become one
Löfbergs was founded in Karlstad in 1906 and is operating on about ten markets in northern Europe. Half of the sales occur in Sweden, the other half are export sales.
Löfbergs has two roasting houses in Karlstad, Sweden today – one for ground coffee in central Karlstad and one for whole beans in Välsviken.
The roasting house in Välsviken was inaugurated in 2021, and this is where the company will focus its activities in Karlstad.
“When we built the new roasting house in Välsviken, we planned for continued growth, which means that there is plenty of room to expand our activities in the area. Just as before, we are focusing on building a state-of-the-art facility to meet the high demands of our customers on flavour, quality, and sustainability,” says Kathrine Löfberg.
“We are still on the drawing board, so any questions regarding the exact capacity and when the move will take place cannot be answered at present. It will probably be about ten years before the first shovel of soil can be turned. This means that we have plenty of time to prepare ourselves for creating something really good and competitive,” says Kathrine Löfberg.
Not leaving the coffee scraper
The move of the coffee business from central Karlstad to Välsviken will give Löfbergs Fastigheter, the real estate company of the Löfberg family, the opportunity to keep on developing the area around the coffee scraper at Bryggudden in central Karlstad.
“The coffee scraper is an appreciated part of the townscape and will remain in the Löfberg family’s possession. The ambition is that the area will still have a strong connection to coffee in the future. It could be an experience centre connected to coffee or a micro coffee roaster. There will always be a scent of freshly roasted coffee in Karlstad,” says Kathrine Löfberg.