KARLSTAD, Sweden – The consumption of cold coffee beverages is growing rapidly, especially in Japan and the US. Europe is laggings somewhat behind – and Löfbergs wants to change that. The family-owned coffee roaster is now making great investments and is launching a completely new concept adjusted for restaurants, coffee bars and other players in the Out of Home market.
“We want to encourage the development and become the leading player of cold coffee beverages in our home markets in the Nordic region and Great Britain”, says Leif Sjöblom, concept manager at Löfbergs.
New ways of drinking coffee
The new concept is developed in close cooperation with customers in Sweden, Finland and Denmark, three of the most coffee-thirsting countries in the world. The ambition has been to find trendy and tasty solutions that match new consumption patterns.
“We as well as our customers are meeting a generation today that thinks and drinks coffee in completely new ways. If we are to keep up, we must be innovative when it comes to both products and how to serve them”, says Leif Sjöblom.
Löfbergs’s new concept consists of a combination of new products for serving cold coffee beverages, menus and machine solutions. It is about being able to offer the guest different varieties of iced coffee, cold brew coffee, Nitro, Creamy Cold Brew and Slush to drink on site or as take away.
“To make it simple, we offer a comprehensive solution that can be adjusted to different circumstances and needs. Everything for our customers to be able to benefit from the huge potential within the area; a significant share of all served coffee will be cold in two years”, says Leif Sjöblom.
Löfbergs has already lifted out the concept to a few different units in the Nordic market.
“The response is positive on all parts, both from our customers and their guests. It gives us the energy to keep developing new products and solutions”, says Leif Sjöblom.