Thursday 29 September 2022

Liveone and Folgers partner to celebrate National Coffee Day

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LOS ANGELES, USA – LiveOne, an award-winning, creator-first, music, entertainment and technology platform, announced today it will celebrate National Coffee Day on September 29, 2022 with Folgers®. LiveOne is producing, hosting and livestreaming the “Live from New Orleans with Folgers” music event featuring New Orleans-based Tank and the Bangas and celebrating Folgers’ hometown where the brand has proudly roasted their coffee for more than 50 years. This event will encourage Gen Z and Millennial coffee and music fans to enjoy the great taste of Folgers coffee and embrace the brand’s campaign theme to be bold and authentic while celebrating yourself in style.

The “Live from New Orleans with Folgers” music event will be at Rosie’s on the Roof, and fans are invited to attend. To start the day off right, Folgers will provide all attendees with a free coffee and a special gift bag full of merchandise from Folgers and LiveOne. LiveOne members will receive a special invite as part of their membership benefits. In addition, the event will be streamed on the LiveOne platform on National Coffee Day, Thursday, September 29, 2022, at 10 AM ET.

All fans attending will receive a free three-month LiveOne Membership, including access to 30+ million songs, exclusive live & PPV events, virtual meet & greets, access to platform-centric LiveOne Tokens and NFTs, and exclusive behind-the-scenes content from their favorite festivals and franchises.

“We are proud to celebrate our fans, our hometown of New Orleans and National Coffee Day in partnership with LiveOne,” said Emily Lucci, Director of Marketing, Folgers. “Our participation in this great event is a perfect way to extend our new Folgers campaign, which proudly and boldly celebrates everything that makes the brand the choice of more than 35 million coffee drinkers every morning.”

“We are excited to collaborate with The J. M. Smucker Co. and their agencies to create and deliver a 360° marketing campaign for an iconic brand like Folgers,” said Alex Brough, Head of Brand Partnerships of LiveOne. “LiveOne is a full-service music solution for brands and Live From New Orleans with Folgers is a great example of how we produce events and original programming specifically tailored for our brand partners.”

This partnership with Folgers marks the second campaign between LiveOne and The J.M. Smucker Co.; the two previously joined forces for LiveOne Presents: Rooftop Series GRAMMY Edition with Meow Mix. This event was hosted in Las Vegas the weekend of the 2022 Grammy Awards.

The “Live from New Orleans with Folgers” will exclusively stream on Thursday, September 29 at 10 am ET / 7 am PT and again immediately after on LiveOne.com and across LiveOne apps.

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