LOS ANGELES, California – Lavazza celebrated Hollywood’s brightest stars at the Academy Awards as the Official Coffee of the 16th annual “Night Before” party to benefit MPTF (Motion Picture & Television Fund) at FOX Studios in Los Angeles.
For the third year in a row, Lavazza was joined by a star-studded host committee, Academy Awards® nominees and presenters, and some of the most powerful film industry influencers. Since its inception, the annual event has raised just over $75 million to help provide social services, financial assistance, a renowned retirement community and innovative programs for entertainment industry members in Hollywood of all ages.
Taking place the night before the Academy Awards® each year, the “Night Before” has become one of the most coveted invitations since it began in 2003.
The 2018 host committee featured a lineup of the industry’s most elite talent, including Amy Adams & Darren Le Gallo; Tanya Haden Black & Jack Black; Mary J. Blige; Kate Capshaw & Steven Spielberg; Jessica Chastain; Tom Cruise; Leonardo DiCaprio; Gal Gadot & Jaron Varsano; Greta Gerwig; Allison Janney; Sharon & Richard Jenkins; Brie Larson; Margot Robbie & Tom Ackerley; Sam Rockwell; Saoirse Ronan; Jada Pinkett Smith & Will Smith; Octavia Spencer; Meryl Streep; Pauletta & Denzel Washington; Rita Wilson & Tom Hanks; and Reese Witherspoon & Jim Toth.
Attendees enjoyed traditional Lavazza coffee creations including the signature E-Tonic, made with Lavazza espresso, tonic water and gin, crafted by the master experts of the Lavazza Training Center – the Turin-based center of excellence that has been providing training and information about authentic Italian coffee culture worldwide for over 30 years through a network of more than 90 locations.
Guests at the pop-up Lavazza coffee bar could sample drinks made with KAFA, a Lavazza single origin coffee that was relaunched in 2017 in the United States.
Lavazza also delighted guests with tailor-made cappuccinos with personalized foam.
Attendees were able to take and share photos via tablet and enjoy a personalized Lavazza cappuccino with the corresponding image printed in the foam in a few seconds.
Earlier this year, the Lavazza coffee experience was also offered at the Golden Globe Awards Lounge at The Beverly Hilton in Los Angeles, as part of Lavazza’s long-standing support of the arts and entertainment communities.