Friday 01 March 2024

Lavazza creates a JV with Cuba to produce coffee

According to the official newspaper Granma, this company is expected to have a significant impact on coffee production in the country and the producers linked to it

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HAVANA, Cuba – The Italian firm Lavazza created a joint company with Cuba for the production of coffee in Santiago de Cuba, which will include the certified organic bean variant for export, reports Havana live quoting a local source. The joint company is called BioCuba Caffe S.A., and it is the first of the state-run Cuban Agroforestry System.

According to the official newspaper Granma, this company is expected to have a significant impact on coffee production in the country and the producers linked to it.

The president of the Association for Cultural and Economic Exchange with Cuba, Michele Curto, assured that “for every kilogram of coffee that comes out, the same amount must be guaranteed for Cubans.”

“Every time we go to export coffee, we will have to ensure that there is enough for the Cubans. We will always keep the producers at the center,” he said.

“The company that is created” plans to introduce “certified organic coffee production in the country” and a comprehensive proposal “for the development of the community and its people,” defended the first vice minister of the Ministry of Foreign Trade, Ana Teresita González.

She expressed that “the new entity has an innovative conception.”

She also pointed out that “it moves away from conventional coffee production, opts for a clean product, promotes its preservation and social responsibility. At the same time, it will promote good agricultural practices to improve crop yields and the quality of the product.” coffee”.

In an exclusive event held in the Spanish capital, the Italian firm delighted attendees with the flavor and aroma of Cuban coffee, tasted between mojitos, Cuban music and a coffee show offered by the best Lavazza baristas.

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