Share your coffee stories with us by writing to info@comunicaffe.com.
NEW YORK, USA – Global premium coffee brand Lavazza proudly returns for its tenth consecutive year as the Official Coffee Sponsor of the US Open, continuing its commitment to enhancing the tournament experience with the highest quality coffee and hospitality. The 2025 US Open will run from August 24 through September 7, with Fan Week festivities kicking off on August 18th, 2025.
Since the start of its partnership in 2015, Lavazza has become a cherished part of the tournament atmosphere, delighting fans with its signature coffee offerings, cultural flair, and welcoming hospitality.
Lavazza’s long-standing commitment to tennis extends well beyond the US Open, with a proud history of partnerships across several of the sport’s most prestigious Grand Slam tournaments. This connection is rooted in shared values—passion, excellence, and the pursuit of unforgettable experiences—making tennis a natural stage for Lavazza to engage with fans around the world.
Building on this legacy, the Italian roaster is teaming up with Bustle Media Group to host a two-day activation at Casa Magazine in New York City on August 20 and 21. Guests will enjoy complimentary Lavazza coffee beverages typically offered on-site at the US Open, branded latte art featuring both the Lavazza and US Open logos, and immersive photo opportunities that capture the signature “La Dolce Vita” Lavazza experience attendees can expect at the tournament.
This initiative underscores Lavazza’s ambition to connect with audiences beyond the tournament grounds, expanding its presence into the broader cultural conversation. Fans can also enjoy Lavazza’s signature US Open drinks at additional locations throughout New York City, including Eataly and Épicerie Boulud by Chef Daniel Boulud.
Lavazza will also continue its collaboration with ATP World No. 1 Jannik Sinner, whose Italian heritage and exceptional performance on the court make him an ideal ambassador for the brand. Sinner’s partnership with Lavazza reflects a shared passion for excellence, authenticity, and cultural connection.
“Celebrating ten incredible years with the US Open is a true honor and a testament to how deeply our love for coffee connects with fans from around the world,” said Daniele Foti, Vice President of Marketing for Lavazza North America. “This milestone isn’t just about partnership; it’s about passion, flavor, and tradition. This year, we’re tapping into coffee trends and turning up the energy with bold, handcrafted signature drinks designed to elevate the fan experience and bring a true taste of Lavazza to the heart of the tournament. We invite everyone to savor a coffee and look forward to sharing unforgettable memories from this iconic event.”
Starting today through September 7, fans can experience Italian coffee culture in Food Village and other locations throughout the grounds. Lavazza will serve coffee classics and signature drinks like the fan-favorite Espresso Martini and a new Iced Tiramisu made with Lavazza cold brew, chocolate syrup, and mascarpone mousse.
In addition to coffee service, Lavazza will offer a range of interactive experiences throughout the grounds. At the Promo Booth, guests can spin a 3D prize wheel with Luigi, the brand’s animated robot, for a chance to win Lavazza merchandise and coffee prizes. Visitors will also be able to pick up an exclusive Lavazza postcard to send to a friend from the tournament. This year Luigi is also taking over the Court 6 lounge area, positioned next to the Court 6 Lavazza Cafe, with a tennis set and the opportunity to send your mobile selfies with Luigi from the space to print on-site for a tournament keepsake.
