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CALGARY, Alberta, Canada – Lavazza, the globally renowned Italian coffee brand, is marking its first consumer activation in Western Canada with the debut of the Lavazza Holiday Café at Calgary’s Spruce Meadows International Christmas Market presented by TELUS.
Running across three weekends in November (14–16, 21–23, and 28–30), the event draws thousands of visitors each year to celebrate the holiday season through food, craft, and culture.
Visitors to the Lavazza Holiday Café will enjoy a complimentary cup of Lavazza’s limited-edition Spiced Mulled Brew – their drip coffee infused with Giffard cinnamon syrup and finished with a dehydrated orange slice and cinnamon stick – along with a Lavazza holiday card to share or keep, both created exclusively for this year’s market.
“The holidays are about connection, warmth, and shared moments, which are values that have always defined Lavazza,” said Daniele Foti, Vice President of Marketing, Lavazza North America.
“We’re proud to celebrate that spirit in Calgary for the first time with an in-person activation that brings people together through coffee and continues our mission to create meaningful experiences that unite communities across Canada.”
Following a year of high-profile partnerships across the country – including the Lavazza IncluCity Festival, the Toronto International Film Festival, the Montreal International Jazz Festival, and the launch of a four-year partnership with George Brown College – Lavazza’s participation through this activation reflects the brand’s continued investment in creating meaningful experiences for Canadians and using coffee as a catalyst for creativity and community across the country.
