Friday 14 June 2024
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New programme launched to endorse businesses giving dairy alternatives greater prominence

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LONDON, UK – A new global hospitality initiative from is launching. The ‘Hospitality heroes’ programme will endorse businesses that are giving dairy alternatives greater prominence in their commitment to making a more positive impact on the planet.

Members who join the programme are permitted to use a special Alt Dairy mark to signpost consumers to dairy alternatives. They also benefit from social media and PR assistance from to promote their support of these options.

The CEO of Adrian Dinsdale explained more: “Last week, it was announced that LinkedIn’s San Francisco office has switched over to a 65% plant-based menu and made oat milk the default option at its coffee bar. We’ve also seen coffee chains such as Blue Bottle Coffee do the same. This is a trend that is only going to increase in importance.”

As consumers become more aware of the impact of their food and beverage choices on carbon emissions, switching to dairy alternatives is often the first easy step they take, usually with the introduction of plant-based milk into their morning coffee.

Adrian Dinsdale added: “This is the next frontier in climate activism. Brands that take the step today to promote the alternative climate-friendly options are going to win consumers’ hearts and minds. Signing up to display the Alt Dairy mark on your menus and elsewhere in your business is a simple thing to do but it sends a powerful signal to consumers that your brand cares about making a positive impact.”

For a small fee, brands can now sign up for annual membership at


A limited 30% discount is available until 1st February. is a global site designed to promote alt-dairy choices to consumers around the world. Headquartered in London, the team at actively promotes the benefits of dairy alternatives, for the planet, health and animal welfare. The organization was highlighted as one of’s
innovations of the year.

I: @altdairy
T: @alt_dairy


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