CHICAGO – LaCimbali, in the US market, will present its new machines, as well as their signature models, to both the horeca and OCS markets during the National Restaurant Association Show from May 18 to May 21. The M40 will make its debut, alongside the new g50 grinder to the horeca markets in addition to the the M200.
The OCS Market will see the new S Lite and their other fully automatic machines, the S20 and S20 Fresh Brew. LaCimbali’s participation in the NRA will showcase the new identity of the entire Cimbali Group following the successful rebrand launched at HOST Milano.
During the days of the event, Cimbali Group will illustrate its new vision that priorities people’s needs and outlines the guidelines for a more integrated approach to business: the focus of the offer is no longer just espresso machines but also, and above all, the value-added services that a professional or coffee lover acquires when choosing a Cimbali Group brand product.
Each LaCimbali model offers its own unique innovative features and exceptional brewing capabilities tailored to meet the evolving needs of modern cafes, restaurants, and hospitality businesses.
The Italian multinational group is also increasingly opting for an all-round service approach so as to provide its customers with the best possible support, offering additional services even after purchase of the machine.
“I am so excited for LaCimbali to present Cimbali Group’s vision for the future at the National Restaurant Association’s Show,” says Andrea Clerici, Cimbali Group Business Director, “It is our goal to provide products that are both technologically advanced in form and function. Costumers have always been at the center of our mission and we’re investing in the North American market to provide the best possible support and assistance in terms of reliability and cost efficiency. Our portfolio includes solutions for every need.”
The following will be presented to those interested in the horeca Market:
The new M40 is the ideal machine for establishments that want to focus on innovation and sustainability without sacrificing quality, reliability, or flavor. As the M40 enters the US market, it calls businesses to look to the future of coffee using advanced features such as thermal innovation, precision extraction, and commercial durability. This machine is perfect for specialty coffee shops, upscale cafes, and businesses that emphasize a premium coffee experience.
The new G50 grinder can accompany any machine and is meticulously designed to grind beans to perfection. It is simple and intuitive with preference options and easy to use controls.
The M200 is the perfect machine for establishments that offer versatile menu selections to a high volume of clientele. During NRA the M200 will be presented with the Elective grinder. is easily programmable using the most advanced technology for precision and stability. Baristas can fine tune the selections of their M200 to best achieve the desired flavors of every cup.
The featured products designed for the OCS Market are:
The S Lite is the new super-automatic machine designed for convenience stores, small offices, hotels and B&Bs, where users generally seek ease of use, maintenance, and a “self-service” approach to the machine. With a capacity of 80 cups per day, it is suitable for those with little space, without giving up the quality found inside the cup. With minimal lines and an entirely Italian design, S-Lite has customizable programming and a series of digital services such as Art.In.Coffee, the Global Remote Service Program, in collaboration with TeamViewer, and the Cup4You app.
The S20 Fresh Brew is specifically designed for the American Market to meet the demand for high-quality American-Style coffee in commercial settings. This machine is extremely user friendly with its automated processes, turning anyone into a Barista with a click of a button. The S20 Fresh Brew provides the freshest brewed coffee with the most ease and make a wide range of hot and iced coffee drinks in different sizes and flavours
LaCimbali S20 is a flexible and intelligent machine with advanced bidirectional and a remote control feature that allows simple and highly flexible menu selection with milk, coffee and chocolate drinks and fresh or powdered milk solutions.
During the event, Cimbali Group’s stand will present the main digital solutions, one of the fundamental pillars of the evolution of the company, which strives to guarantee professionals, and therefore also end customers, the best possible service for high-quality performance and maximum customisation with respect to the needs of the target market.
The digital solutions presented include Art.IN.Coffee, a data processing platform designed to obtain advanced information on drink consumption, monitoring the machines’ key operating parameters and useful information to optimise energy savings; also features the Global Remote Service Program, in collaboration with TeamViewer, a connectivity software that allows remote interaction with machines to maximise after-sales service and user experience.
Visit LaCimbali at booth #1868, located in the South Building, during the National Restaurant Association Show to explore the full range of products offered by the company. For more information about LaCimbali click here.
About LaCimbali
With over 110 years of history, LaCimbali, one of the 4 brands of Cimbali Group, is a symbol of Made in Italy excellence in the design and manufacturing of professional equipment for the preparation of espresso coffee and milk-based drinks.
LaCimbali offers the market a complete range of products and services that adapt to different segments – Bars and Hotels, Chains and Office Coffee Service – where the solutions offer wide ranges of espresso coffee machines (traditional and super-automatic), grinders-dosers, digital services (app for professionals and enthusiasts) and accessories.
These include the M200, the brand’s flagship machine, and the new M40 at the forefront of energy saving as well as the range of super-automatic machines with the S60, the S15 and the new arrival S-Lite.
With its history and experience in the sector, the LaCimbali brand is today an expression of those values that have always distinguished it: the ergonomics that follow the function, the accuracy of the details that make it distinctive, the cutting-edge technology that gives shape to innovation, attention to quality in the cup which distinguishes Italianness at an international level.
