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FLORENCE, Italy – La Marzocco partnered with Allegra for the 2025 Coffee Hospitality Expo (Coho) and European Coffee Symposium, held from November 24–26 at the JW Marriott in Berlin. The company, shortlisted as Best European Brand in Traditional Coffee Equipment, celebrated the 15th anniversary of the European Coffee Awards, where it won 1st place in its category.
During the awards ceremony, event organizer Rosalyn Newbery praised the Florentine manufacturer as a long-standing, influential leader in specialty coffee with a loyal following and a reputation for setting industry direction. In parallel, Eversys and De’ Longhi, the other entities under the De’ Longhi Group, also received the award for brand of the year in respectively the “Automatic Coffee Equipment” and the “Home Coffee Equipment” categories.
Representatives from the La Marzocco Germany branch, alongside Global Marketing Director Paul Kelly, and CEO at De’ Longhi Professional, Guido Bernardinelli, highlighted the brand dedication to innovation and community.
Coho attendees also explored tastings and demos on the new Modbar Pour-Over & Tea undercounter solutions, as well as on the new Jay grinder, the Wally and other La Marzocco equipment throughout the 3-day industry gathering. Arran Ainscough contributed to a panel on hospitality in the DACH regions, while Paul Kelly shared insights on F&B and coffee-shop chain trends.
For more, visit 5th Wave Magazine podcast – www.lamarzocco.com – https://www.coffeehospitalityexpo.com/
About La Marzocco
Named for the symbol of Florence, Italy- the seated lion- La Marzocco has been the leader in espresso machine innovations since 1927.
For over 90 years, each La Marzocco espresso machine has been assembled by hand I Florence, Italy, and today La Marzocco espresso machines can be found in the finest cafes and restaurants around the world.
