JOHANNESBURG, South Africa – La Marzocco, a leading manufacturer of premium espresso machines, announces its sponsorship of the highly anticipated Specialty Coffee Expo at Fourways Mall in Johannesburg, South Africa. The event will take place from the 26th to the 28th of May and promises to be a celebration of the finest coffee and the talented professionals behind it.
La Marzocco sponsor of Specialty Coffee Expo
As part of their sponsorship, La Marzocco South Africa has equipped the best roasters from around the country with their state-of-the-art Linea Mini espresso machines. These machines are renowned for their exceptional performance, precision, and ability to deliver outstanding coffee experiences. With the Linea Mini, roasters will have the perfect tool to showcase their craftsmanship and present the finest coffee creations to visitors at the expo.
In addition to supporting the roasters, La Marzocco South Africa sponsor The Specialty Coffee Association of South Africa (SCASA) in organizing the highly anticipated Gauteng Heats of the Barista and Latte Art Championships. These competitions will showcase the immense talent and skill of baristas and latte artists from across the region. Participants will have the opportunity to demonstrate their mastery of the craft and compete for prestigious titles.
To further ignite the excitement, La Marzocco South Africa is introducing the inaugural La Marzocco Crush the Rush competition.
This thrilling competition challenges baristas to demonstrate their speed, precision, and consistency under pressure. It’s a test of skill and efficiency as baristas strive to deliver the highest quality coffee in the shortest amount of time. The Crush the Rush competition promises to be an electrifying spectacle, capturing the attention and admiration of coffee enthusiasts and professionals alike.
La Marzocco South Africa has always been committed to supporting and elevating the specialty coffee industry. Through their sponsorship of the Specialty Coffee Expo, the Provincial Barista and Latte Art Championships, and the Crush the Rush competition, La Marzocco South Africa aims to nurture and celebrate the talent, passion, and innovation of the local coffee community.
“We are thrilled to be sponsoring the Specialty Coffee Expo and supporting SCASA’s Provincial Barista and Latte Art Championships,” said Sinjon Wicks, Brand Manager at La Marzocco South Africa. “At La Marzocco, we are dedicated to providing the tools and support that coffee professionals need to excel in their craft. This event is a perfect platform for showcasing the extraordinary talent in South Africa’s coffee scene and we are excited to be a part of it.”
The Specialty Coffee Expo at Fourways Mall is set to be a must-attend event for coffee lovers, industry professionals, and enthusiasts. It will bring together the best roasters, baristas, and latte artists from across South Africa, creating a vibrant and inspiring atmosphere for all attendees.
For more information about La Marzocco South Africa and their sponsorship of the Specialty Coffee Expo, click here.