MILAN – La Marzocco Linea Mini was featured in the Walmart commercial aired during the 2020 Super Bowl held Sunday night at Hard Rock Stadium in Miami (Florida), where the Kansas City Chiefs beat the San Francisco 49ers and took the title of the National Football League (NFL) of the United States after 50 years.
Variety reports 102 million total viewers tuned in for Super Bowl LIV on Fox and all its platforms.
The game drew an average of 99.9 million TV viewers and a 41.7 household rating, according to Nielsen, plus people watching on Fox Deportes and streaming on Fox, NFL and Verizon.
In the 60-second commercial of Walmart for the Super Bowl La Marzocco Linea Mini appears in one of the key scenes.
As you can see below in the video from YouTube, the coffee machine pops up at second 38.
A few seconds of huge media exposure for the Italian manufacturer based in Scarperia, near Florence.
Linea Mini is a kitchen-sized version of the Linea Classic, a machine loved by thousands of professional baristas and the heart of your favorite cafés.