MILAN – Cimbali Group is a key player stirring excitement in the world of coffee, primed to fuel and foster the community and promote the pleasures of discovery and in-depth understanding. La Cimbali, Faema and Slayer will be among the headliners of the first Global Coffee Festival, a digital event conceived and organized by Allegra Events, “on the air” at globalcoffeefestival.com on October 30 and available on demand on The GCF TV platform thereafter.
Global Coffee Festival on the web
It will be a 12-hour marathon streaming over 30 virtual events and international showcases, with programs transmitted live from 12 cities around the world, in which Cimbali Group Brands will be featured, with interviews, presentations of the latest products and demonstrations by industry professionals and trainers from the Mumac Coffee Academy on the lookout for innovations, trends and tips about coffee and the tools of the trade.
In surfable thematic channels on the festival’s homepage, Cimbali Group will offer a deep dive into coffee culture and training, detailed looks at its models, freestyle sessions and throwdowns.
The Group’s locations will also be front and center
Mumac – Coffee Machine Museum by Cimbali Group, the LaCimbali Technology Heart Human Mind Lab and the Faema Flagship Store Art & Caffeine: iconic, experiential spaces of the Group’s cultural hub, designed to delight coffee specialists and coffee lovers.
A virtual tour exploring the brands and an exclusive interview with Enrico Bracesco, Chief Commercial Officer of Cimbali Group, round out the festival’s offerings.
The full calendar of events is available in the official guide, as well as on the La Cimbali and Faema websites and Facebook pages.
And the commitment to supporting a lively, vibrant coffee culture doesn’t stop there: from November 2 to 6, Cimbali Group will also be the main sponsor of the Global Coffee Network, a virtual space dedicated to one-on-one meetings with customers and prospective clients from all over the world.
In addition to all of these initiatives, the Group has organized the Faema Global Coffee Tour, an international roadshow dedicated to coffee that kicked off on Sunday October 18 at the beautiful kiosk of the Tram Depot in Rome.
It’s a journey celebrating coffee culture and concretely supporting the hospitality and dining sector in a branded Ape Car, setting out from Italy – hence the initiative’s hashtags #beeitalian and #faemacoffeetour – and continuing in Europe and the United States to present and promote coffee in all its variety.