By Clint Rainey*
Health-conscious times call for desperate measures in the doughnut biz, and Krispy Kreme‘s new trick involves a loose interpretation of the word barista. To lure customers, it is testing out a Starbucks approach in a store near its headquarters in North Carolina —
you are not required to purchase anything for certain limited use of Comunicaffe International.
However, if you do not purchase a subscription, your access to our contents will be limited.
For further information about our subscriptions please visit the subscription page.
If you are already subscribed please type here your credentials: