SANTIAGO, Chile – Krispy Kreme, one of the most beloved and well-known sweet treat brands in the world, has signed a franchise deal with Grupo Premier Chile, a franchise operator which will open the first shop in the Vitacura district on April 13, 2023.
Chileans will soon be able to experience the internationally acclaimed Original Glazed doughnut, along with other sweet treats and delicious beverages.
Every Krispy Kreme doughnut is made fresh daily, hand-crafted, and hand-decorated to ensure the melt-in-your-mouth taste that has become synonymous with the brand and has kept consumers around the world coming back for more.
Krispy Kreme’s expansive network of nearly 12,000 locations allows consumers in over 30 countries to experience fresh doughnuts.
Grupo Premier Chile expects to build 40+ shops in the next 5 years in Chile, including Hot Light Theatre shops, offering a unique experience where consumers can order and watch their doughnuts being freshly made and then enjoy them hot.
“I am very excited to bring Krispy Kreme to Chile and to share the most awesome doughnut experience imaginable with fans across the country. Krispy Kreme is an incredible brand that is highly valued by consumers for its ability to create joyful moments through fresh, innovative products,” said Mathias Rosenthal, CEO of Grupo Premier Chile.
“With great potential in the doughnut market, we are highly confident in our ability to grow the brand through Krispy Kreme’s omni-channel model,” shared Rosenthal.