MILAN – To bring its doughnuts to consumers throughout the country, Krispy Kreme plans to roll out nationwide delivery on Feb. 29. The North Carolina-based chain began testing the scheme last year. DoorDash will be handling the drop-offs from Krispy Kreme’s 350 locations across 42 states.
This follows both Starbucks and Dunkin’, which have both been expanding their delivery options.
Delivery will cost $4.99 in most cases. The company plans to kick off delivery by sending dozens of free doughnuts to hospitals on that day in honor of the babies being born.
Krispy Kreme Chief Marketing Officer Dave Skena said, according to the report, “We are adamant about our doughnuts being fresh, which is one of the reasons we haven’t done this before we were sure we had a third-party partner that could help us ensure that every one of those doughnuts was delivered fresh right from the store after it was made.”
Consumers can place orders through the website or Krispy Kreme app, and can pick up their orders to forego the delivery fee. To receive delivery, customers must be near one of the 350 U.S. locations in 42 states. For some locations, a 10-mile maximum delivery distance applies.
The company plans to bring on 450 new stores by the end of 2022, which will extend the delivery option to more consumers. (A flagship store will also soon launch in Times Square in New York City.)